COCA-COLA IN BOTTLES
In 1894, impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system.
Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca‑Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca‑Cola bottle was trademarked in 1977. Over the years, the Coca‑Cola bottle has been inspiration for artists across the globe — a sampling of which can be viewed at World of Coca‑Cola in Atlanta. (emphasis added)
Speaking of bottles, they still hadn’t satisfactorily solved the problem of how to cap a bottle, back in the 1870s. They had soda water, yes, and other sparkling beverages as well, champagne, sparkling burgundies, and the like. But for capping bottles, they still mostly used corks, wired on, glued on, wrapped on, a weird and wonderful assortment of not-too-good methods. Nobody popped a cap in the sixties, seventies, or eighties, unless it was a percussion cap. The crimped bottle cap, as we know it, didn’t arrive until 1892.
LOGOS THROUGH THE YEARS
What cost $0.05 in 1886 would cost $1.35 in 2016. (last year available)
What cost $0.05 in 1899 would cost $1.46 in 2016. (last year available)
$1.46 (comparatively) for a serving of Coca-Cola at the soda fountain… 6 to 8 oz. Not bad, given the price of the company (with the secret recipe)…
1891: Atlanta businessman Asa G. Chandler buys the company for $2,300.
What cost $2300.00 in 1891 would cost $62,313.70 in 2016. (last year available)
But the product was selling very well, and the company thrived with the rapid increase in consumption.
See my next post containing the rapid increase in consumption of Coca-Cola, and what people think of it… including the community panicking over the freely admitted cocaine in the recipe.
Victorian Coca-Cola Gains Popularity… and Critics (Cocaine In My Soda Water?)
Copyright © 2017 Kristin Holt LC