The Victorian Root Beer War
Hires Root Beer, from its debut in the mid-1870s, was sold as a refreshing beverage (with no medicinal expectations). The name, chosen by Charles H. Hires, to appeal to tough coal miners, who’d never find “root tea” attractive, ended up causing Hires Co. a bit of trouble with Women’s Christian Temperance Union (WCTU). Who knew that “beer” in a name, and the common knowledge that root beer extract was percolated with alcohol (though the finished drink had no more than a whole loaf of homemade bread), to cause banning of the beverage?
