Vaseline: a Victorian Product?

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Vaseline: a Victorian Product?

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If you had to guess, would you suppose petroleum jelly debuted in everyday American life in the nineteenth century? Twentieth? Twenty-first? Eighteenth?

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You might be surprised to learn Vaseline was developed in 1873 and within just a year, had made such a splash, that the product had become commonly available from East coast to West.

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Kristin Holt | Vaseline: a Victorian Product? Vintage photograph of Robert August Chesebrough, British Chemist, and invetor of Vaseline.

Robert Augustus Chesebrough, British chemist, and inventor of Vaseline. Image courtesy of Vaseline.com.

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1859

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THE DISCOVERY

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Robert Augustus Chesebrough, a 22 year-old British chemist, travelled [sic] to Titusville, a small Pennsylvania town where petroleum had recently been discovered. Chesebrough, who had been making kerosene from the oil of sperm whales, was eager to learn what other products could be made from petroleum. Shortly after arriving in Titusville he became intrigued by a naturally-occurring byproduct of the oil drilling process that seemed to have remarkable skin-healing properties. While watching the oilmen, Chesebrough took note of how they would smear their skin with the residue from the drill to help heal their cuts and burns. Inspired, Chesebrough began his quest to help heal America’s dry skin.

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~ Vaseline.us

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All in the name of science! (or marketing?)

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Chesebrough is reported to have marketed his product by staging demonstrations in which he would “burn his skin with acid or an open flame, then spread the clear jelly on his injuries.”

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~ Petrocultures: Oil, Politics, Culture. Edited by Sheena Wilson, Adam Carlson, Imre Szeman. p 173.

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Kristin Holt | Vaseline: a Victorian Product? Vaserline tin, "Original," established 1872.

Vaseline tin, “Original”, Established 1872. Image courtesy of Pinterest.

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According to Vaseline’s Wikipedia page:

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The first known reference to the name Vaseline was by the inventor of petroleum jelly, Robert Chesebrough in his U.S. patent for the process of making petroleum jelly (U.S. Patent 127,568) in 1872. “I, Robert Chesebrough, have invented a new and useful product from petroleum which I have named Vaseline…”

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In 1859, Chesebrough went to the oil fields in Titusville, Pennsylvania, and learned of a residue called “rod wax” that had to be periodically removed from oil rig pumps. The oil workers had been using the substance to heal cuts and burns. Chesebrough took samples of the rod wax back to Brooklyn, extracted the usable petroleum jelly, and began manufacturing the medicinal product he called Vaseline.

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Vaseline was made by the Chesebrough Manufacturing Company until the company was purchased by Unilever in 1987.

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Kristin Holt | Vaseline: a Victorian Product? Robert Cheesebrough's "Vaseline" Petroleum Jelly. U.S. Patent #127,568, dated June 4, 1872.

Robert Cheesebrough’s “Vaseline” Petroleum Jelly U.S. Patent #127,568, dated June 4, 1872.

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Kristin Holt | Vaseline: a Victorian Product? Vaseline Ad, illustrated, Victorian.

Image found on Pinterest, here. Illustrates the many different uses of Vaseline petroleum jelly, and the different products made by Chesebrough’s company.

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SELLING FAST!

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By 1874, only two years after its branding, Vaseline® Jelly was being sold across the U.S. at the rate of a jar a minute. That’s over 1,400 jars a day!

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~ Vaseline.us

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ADVERTISEMENTS appeared soon after the 1872 patent date.

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Kristin Holt | Vaseline: a Victorian Product? Pomade Vaseline Ad, as sold by Henry D. Jones of Burlington VT, 1873.

The Burlington Free Press of Burlington, Vermont on January 3, 1873.

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Kristin Holt | Vaseline: a Victorian Product? Advertisement for Vaseline in "Dry Goods," published in St. Louis Dispatch of St. Louis, Missouri, on August 17, 1874. Part 1 of 3..

1 of 3: Advertisement for Vaseline in “Dry Goods”, published in St. Louis Post-Dispatch of St. Louis, Missouri, on August 17, 1874.

Kristin Holt | Vaseline: a Victorian Product? Advertisement for Vaseline in "Dry Goods," published in St. Louis Dispatch of St. Louis, Missouri, on August 17, 1874. Part 2 of 3.

2 of 3: Advertisement for Vaseline in “Dry Goods”, published in St. Louis Post-Dispatch of St. Louis, Missouri, on August 17, 1874.

Kristin Holt | Vaseline: a Victorian Product? Advertisement for Vaseline in "Dry Goods," published in St. Louis Dispatch of St. Louis, Missouri, on August 17, 1874. Part 3 of 3.

3 of 3: Advertisement for Vaseline in “Dry Goods”, published in St. Louis Post-Dispatch of St. Louis, Missouri, on August 17, 1874.

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Kristin Holt | Vaseline: a Victorian Product? Image of antique Chesebrough Vaseling Manufact'c Co. purple glass bottle. Image: Pinterest.

Antique Chesebrough Vaseline Manufact’c Co. Purple Glass Bottle. Image: Courtesy of Pinterest.

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Kristin Holt | Vaseline: a Victorian Product? What is Vaseline, what is it used for, and how is it made? New York Tribune of New York, New York, January 12, 1875.

What is Vaseline, what is it useful for, and how is it made? New York Tribune of New York, New York, on January 12, 1875.

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Kristin Holt | Vaseline: a Victorian Product? "Nature's Remedy, Vaseline Petroleum Jelly," advertised in Quad-City Times of Davenport, Iowa on April 17, 1875.

Vaseline: Nature’s Remedy. Advertised in Quad-City Times of Davenport, Iowa, on April 17, 1875.

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$0.25 in the year 1875 is equivalent to $5.40 in 2017

$0.50 in the year 1875 is equivalent to $10.80 in 2017

$1.00 in the year 1875 is equivalent to $21.60 in 2017

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~ Inflation Calculator

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Kristin Holt | Vaseline: a Victorian Product? Vaseline Petroleum Jelly "used and approved by the leading physicains of Europe and America," advertised in Atchison Daily Patriot of Atchison, Kansas on July 7, 1881.

Atchison Daily Patriot of Atchison, Kansas on July 7, 1881.

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Kristin Holt | Vaseline: a Victorian Product? Photograph 1 of wooden crate, branded Blue Seal Pomade Vaseline by Chesebrough Manufacturing Company of NY, USA.

Kristin Holt | Vaseline: a Victorian Product? Photograph 2 of wooden crate, branded Blue Seal Pomade Vaseline by Chesebrough Manufacturing Company of NY, USA.

Two views of an antique wooden crate labeled “Blue Seal” Pomade Vaseline. “Blue Seal” Trademark was Chesebrough’s reaction to competitor’s imitating his three-times purified petroleum jelly (with lower quality, as Chesebrough asserted), thus his new seal became his sign of trusted quality and purity. This crate is currently for sale by JRL Auctions (JLRAuctions.com).

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VICTORIAN USES OF PETROLEUM JELLY

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Kristin Holt | Vaseline: a Victorian Product? A New Petroleum Product... called vaseline promises to be of considerable value in the arts, and to enter into very general use for medicinal, pharmaceutical and toilet purposes." Ad from New York Tribume of NY, NY on February 27, 1874.

External and internal uses of petroleum jelly. New York Tribune of New York, New York on February 27, 1874.

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As this newspaper article (immediately above) cites uses of Vaseline petroleum jelly (1874), external and internal, for “a vast variety of disorders”…

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…especially rheumatism, diseases of the mucous membranes, and for the cure of catarrh whenever manifested and for eczema and skin diseases of all kinds. Also that a large number of burns, scalds and wounds have been more quickly relieved and healed by vaseline than by any treatment… hitherto employed. …chapped hands and lips, sunburn, musketo [sic] bites, after shaving, in preparations for the hair, and keeping the head sweet and clean. Ointments, cerates [sic], and embrocations.

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Kristin Holt | Vaseline: a Victorian Product? Vintage photograph of Vaseline-branded wagon drawn by two white horses. Image: public domain, courtesy of Wikipedia, from Vaseline's Company Archives.

Chesebrough Manufacturing Company of Vaseline Petroleum “Hair Tonic”. Horse-drawn wagon. Image Public Domain, courtesy of Wikipedia, from Vaseline’s Company Archives.

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The list of “Notions” for sale, including Colgate’s Pomade Vaseline, sparked connections with other blog articles I’ve written:

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Kristin Holt | Victorian-American Headaches: Part 4

Patent Medicines for headaches

Kristin Holt | Victorian-American Headaches: Part 6

Home Remedies for headaches

Kristin Holt | Curing Colds, 1881 to 1901

Kristin Holt | Freckles, Complexions, Cosmetics and Victorian Beauty Concoctions

Kristin Holt | Victorian Era Men's Hairstyles

Kristin Holt | Old West Barber Shop Haircuts

Kristin Holt | Victorian Ladies' Hairdressers

Kristin Holt | Styling Ladies' Hair: American 19th Century

Kristin Holt | 19th Centurty Earrings: Fact or Fiction?

Kristin Holt | Victorian Cooking: The Sifter ~ An American Victorian Invention?

Kristin Holt | Victorian Fashion: New Colors

Kristin Holt | Old West: Toothbrushes & Toothpaste

Kristin Holt | Victorian Hair Augmentation

Kristin Holt | How Did Victorian Stockings Stay Up?

Kristin Holt | Corsets in the Era: Yes, even Maternity Corsets

Kristin Holt | Victorian Shaving, Part 1

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Victorian Pharmacists (Druggists) Invented Other Creations:

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Kristin Holt | New at the Soda Fountain: Pepsi-Cola: 1898

Kristin Holt | New at the Soda Fountain: Coca-Cola (1886)

Kristin Holt | Victorian Dr. Pepper (1885)

Kristin Holt | The Victorian Root Beer War

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Updated March 2021
Copyright © 2017 Kristin Holt LC
Vaseline: a Victorian Product?